Demographics of Mobile Shoppers May Surprise You

Mobile device usage is still rising and much of it is shopping. It isn’t just the typical user doing the surfing. A survey has shown that shoppers age 34 to 54 have increased over 140 percent in just over a year. Many people are realizing they can use their mobile device to comparison shop or look for better deals or product information. More and more people are discovering the power of mobile. It isn’t just a phone anymore; it’s a tool. Shoppers are more informed and if they aren’t sure…

Read More

The A War…Apple vs. Android: A fight for first place

Apple vs Android mobile marketing

Android technology may be overtaking Apple by 2012. IT and technology experts who attended the Droidcon developers’ summit in Berlin last week, are confident that Android has what it takes to be the new number one. Android is the open source software developed by Google. In the last three years Apple has sold more than 85 million iPhones and iPod touch devices. Statistics from late 2010 show that Google’s Android phones rose in sales so rapidly, they outsold Apple handsets for the first time on record. Google’s phones made up…

Read More

Will it be a bumpy road for m-commerce?

  Even though mobile technology is advancing rapidly, and Smartphone productions and sales are way up; there is something that isn’t quite right. While mobile commerce is booming, a recent study says it is leaving most users frustrated and disappointed with the whole process. The statistics show that mobile device use is growing at incredible speeds. The world wants to be mobile, and consumers are demanding to be provided with tools that allow them to do it. It’s more about the data, than the phone; people use their cell phones…

Read More