Mobile device usage is still rising and much of it is shopping. It isn’t just the typical user doing the surfing. A survey has shown that shoppers age 34 to 54 have increased over 140 percent in just over a year. Many people are realizing they can use their mobile device to comparison shop or look for better deals or product information. More and more people are discovering the power of mobile. It isn’t just a phone anymore; it’s a tool. Shoppers are more informed and if they aren’t sure…
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Why every business needs a set of mobile marketing strategies in their game plan
If you would have asked someone 10 years ago if mobile marketing was effective they would have answered yes. However, they would have been referring to outdoor advertising; billboards and truck side ads. Now if you talk about mobile advertising, people automatically refer to their cell phones or PDA’s. From being virtually an unheard of notion 10 years ago, mobile advertising has become an industry worth over 16 billion dollars. Over 80 percent of the nation’s population carries a cell phone. Statistics from 2006 showed that e-mail and telephone marketing…
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