Augmented reality sparks interest in the auto industry Augmented reality is making waves throughout the worlds of technology and business. Companies all over the world are beginning to take notice of the technology and how it can be used in their operations. Technology firms, such as Google and Apple, have also taken an interest in augmented reality, believing that it holds profound potential for entertainment and convenience. The technology has found a somewhat surprising amount of attention in the auto industry, where it is being used as more than just…
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