Tag: canadian mobile wallet

Mobile wallet app, SmartWallet, may revolutionize loyalty programs

Julie Campbell
SmartWallet mobile wallet

With a growing database of about 100 loyalty cards, this application could turn current systems on their heads. There is no doubt that loyalty cards and their associated programs are a key marketing tool used by merchants in order to ensure repeat business and obtain vital analytics data, but their plastic cards produce a disadvantage within the customer experience; one that may now be overcome through a mobile wallet app called SmartWallet. While loyalty programs mean to benefit both consumers and merchants, their popularity comes with a drawback. In a…

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Rogers and CIBC partner for the first mobile wallet in Canada

Stephanie Beck
Mobile Payments partnership

The wireless carrier and bank will work together to bring the technology to Canadian smartphone users. Canada has just moved one step nearer to having its own mobile wallet service available, as the largest wireless carrier in the country, Rogers Communications, and a major national financial institution, the Canadian Imperial Bank of Commerce (CIBC) have announced that they will be working together on its launch. In fact, they stated at a news conference that this Canadian first will be available before the end of 2012. The head of retail banking…

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