The mobile advertising industry has adopted quick response (QR) codes very quickly and has been adapting them for a very wide range of use, allowing them to provide information to consumers in many different forms, from links to mobile sites to videos, purchases, or charitable donations. Calgary-based Tag Advertising is an agency that has been implementing QR codes in an innovative new way, most recently through its Calgary-area United Way campaign. Todd Sloane, the principal of the company, as well as his staff, are quite familiar with the stories of…
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Mobile trends take hold of Canada’s businesses
Mobile marketing has been creating a big buzz in Canada recently. This after a growing number of companies have come to realize the potential of this marketing strategy in boosting their sales regardless of their business genre. With the ever growing popularity of mobile gadgets like the latest models and trends of mobile phones and iPhone and smartphones, more and more people are most likely to access all needed information from their mobile gadgets. This also paves the way for mobile marketing to take center stage in Canada’s business environment.…
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