The mobile advertising industry has adopted quick response (QR) codes very quickly and has been adapting them for a very wide range of use, allowing them to provide information to consumers in many different forms, from links to mobile sites to videos, purchases, or charitable donations. Calgary-based Tag Advertising is an agency that has been implementing QR codes in an innovative new way, most recently through its Calgary-area United Way campaign. Todd Sloane, the principal of the company, as well as his staff, are quite familiar with the stories of…
Read MoreTag: Canada mobile commerce
Qtel Group and RIM seek to expand NFC mobile commerce
The Qtel Group, a telecommunications company based in the Middle East, met with Research in Motion (RIM), a Canadian telecomm group, to discuss opportunities regarding the expansion of NFC technology in the Middle East. Mobile commerce is seen as a particularly lucrative industry in some parts of the Middle East, such as Qatar, where the popularity of smart phones continues to soar. Mobile commerce is made possible through NFC technology, which can turn ordinary smart phones into payment devices. The two companies are looking to expand their global relationship to…
Read MoreCanadian politicians adopt QR codes for upcoming election
QR codes have once again entered the Canadian political scene this week as the nation’s political parties vie for the support of the public. All four of Ontario’s major political parties have adopted the barcodes as a way to reach out to voters. Politicians are also pouring much of their time into social networking, which has become the best way to stay engaged with voters. The fate of these politicians may rest in the hands of tech-savvy voters who have become inseparable from their mobile devices. Realizing this, politicians have…
Read MoreNew mobile app released for buying and selling shares
A new app has been introduced in Canada that allows smartphone users to buy and sell shares using their mobile devices. The stock trading app is the latest evolution in the financial marketplace, and is designed to assist in the efforts to increase trading volumes within today’s volatile retail investment market. Heading this effort, was the Canadian Imperial Bank of Commerce (CIBC), which released the very first app of this nature. It is anticipated that all of the large Canadian banks will be releasing similar products as they race to…
Read More