Tag: campus

QR codes used for awareness campaign but students not scanning

Jorge Gonzalez
Abilene Christian University Jacob's Statue

QR codes are quite popular with marketers these days. With the rise of mobile technology, the codes have emerged as one of the best methods available for advertisers to engage consumers. Many businesses make use of the codes for this purpose as well as to raise awareness for their various endeavors. However, the codes are struggling to gain traction with students, few of whom recognize the codes. Even fewer of them can find the codes useful in any way. The codes have been used on a number of university campuses…

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Codes popping up all over campus

Jesse Collins

QR codes are popping up all over the campuses at Rogers State University in Claremore, Oklahoma. Randy Riggs, a graphic designer that has designed some of the codes, likens the use of the codes to an Easter egg hunt. The codes are posted on the RSU campuses provide information on the university, its programs and events. Using tools from Google, Riggs was able to customize the codes to make them more unique to the university. The athletics department has already begun using the codes extensively in their schedule posters. The…

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