buying gifts on ipad Archives

Holiday shopping research shows Apple devices account for 9 out of 10 mobile purchases

12/22/201112/22/2011 Julie Campbell

This year more than ever before, retailers have benefitted from holiday shopping that has been done through mobile devices and, according to this year’s RichRelevance study on the subject, 90 percent of the purchases came from iPhones and iPad devices. The results of the study also suggested that there is no end to the mobile shopping trend anywhere in the near future. In fact, it is predicted that it will only accelerate due to the fact that there are already over 24 million tablet users and 90 million smartphone users…

Nearly 9 out of 10 tablet owners will make holiday purchases with their devices

12/12/201112/12/2011 Stephanie Beck

The findings of recent research performed by Zmags has shown that 87 percent of the owners of tablet devices will make holiday purchases using those mobile devices this season. The Zmags study also determined that consumers who use tablets typically spend quite freely on their tablets, with the average shopping total coming to $325. The survey involved the participation of 1,500 consumers, among whom there were 238 tablet users. It examined various elements of their shopping behaviors. According to the chief marketing officer and chief operating officer of Boston-based Zmags,…