Mother’s Day traditions have a new twist with mobile commerce

Mobile commerce

Though people are choosing more traditional gifts this year, their smartphones are playing an important role. Mother’s Day is the second largest gift giving holiday of the year (after Christmas) and though previous years have seen dramatic efforts to make presents highly unique, this year people seem to be taking a step back and are choosing more traditional gifts – but not without their mobile devices! According to National Retail Federation (NRF) data, consumers will spend an average of $152.52 on their gifts this year. This is an increase of…

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