Fox uses QR codes for virtual store movie marketing in the United Kingdom

QR Code Virtual Store

Twentieth Century Fox has announced the launch of its new “virtual store” which will use QR codes and other mobile techniques in order to sell movies to UK consumers through the use of their smartphones. The marketing campaign for the virtual store includes bus shelter ads in large cities which feature QR codes alongside the movie titles that are available for purchase in the virtual store. When a smartphone user scans the 2 dimensional code, it launches the HMV retail page specific to the movie product associated with the code.…

Read More