QR code use broadens in Europe through creative applications

Augmented reality technology being used in entertainment industry by eone plus

Though the adoption of QR codes has been a slow one among American consumers, the use of these barcodes is growing much more quickly in Europe where there have been a number of wide scale creative and practical applications for them. Eurosport, the top sports channel, for example, has launched a Europe-wide campaign that will be utilizing QR codes on air in order to encourage smartphone and tablet using fans to use their mobile devices to access content. This is the first time that the Eurosport Group has taken this…

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Norway bus line incorporates codes to help travelers

Norway Kolumbus Line

Norwegian transport company, Kolumbus, has initiated a new QR campaign that is aimed at making bus schedules more easily available. The codes will let anyone with a smart phone track buses wherever they may be. The company has embedded the codes in more than 1,200 bus stops around the country. The codes already show on their printed paper bus schedules, but Kolumbus is sure that people will still want to scan the codes at the stops. The paper schedule only provides estimates whereas the QR schedule provides real-time updates. Another…

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