Burger King takes a step into the mobile payments field

burger king mobile payments

Burger King prepares to launch new mobile commerce application in coming months Burger King is preparing to break into the mobile payments space more aggressively with the launch of a new application. The company plans to make this application available within the next few months and it will be supported by more than 7,000 Burger King stores throughout the U.S. Engaging mobile consumers is becoming quite important for a wide range of companies, especially those in the quick service restaurant space. Consumers are becoming more mobile-centric, and businesses that do…

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QR codes are front and center in Middle Eastern Burger King ads

burger king qr codes middle east

The barcodes are being used for the fast food giant’s latest advertising campaign which has just been launched. Burger King has just announced the launch of its latest mobile marketing campaign, which will feature QR codes at its very center throughout its Middle Eastern locations. The fast food giant is relying on these quick response barcodes to attract the attention of its customers. The QR codes are being printed on the food packaging at its restaurants in the Middle East. Consumers who use their smartphones to scan the barcodes will…

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Mobile payments from MasterPass focuses on quick service restaurants

NFC Mobile Payments Mastercard QR Code PayPass MasterPass

MasterCard has added its smartphone friendly transactions to the Burger King delivery program. MasterCard has just announced that BK Delivers, the Burger King delivery program, is the latest to add its name to the businesses that are now accepting the MasterPass mobile payments program. This most recent addition came alongside U.S. LivingSocial also having joined to use the transactions. MasterPass is a mobile payments digital wallet that was initially introduced in February at a large technology event. It functions by keeping the payment and shipping information of a customer all…

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