Mobile sites are becoming vital in a new business landscape The world is becoming more mobile. That is to say consumers around the globe are becoming more reliant on smartphones and tablet devices. For businesses, this means a multitude of new marketing opportunities that can drive online traffic. If consumers are forced to visit websites that are not optimized for mobile use, however, their experience is likely to be bad enough to encourage them to ignore a particular brand. Mobile sites can mean the difference between a consumer exodus and…
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Adobe ceases efforts for mobile Flash
In a serious mobile battle that began back in 2007 when the iPhone was first launched and Steve Jobs announced that Flash could not be rendered on mobile devices due to the energy drain it causes to batteries, Adobe has finally admitted defeat and has stopped trying to pursue a mobile version of Flash. This announcement was made quietly and subtly on a blog post at Adobe. It equally announced that it will be directing its mobile focus on HTML5, instead. HTML5 is the cutting edge web programming language which…
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