A mobile consumer needs optimized search and navigation from a site

Mobile Marketing

There are many decisions to make and metrics to monitor when attempting to design an effective, positive, and engaging mobile experience, such as whether a mobile site should be created, or whether a feature-rich mobile app will be more appealing and will encourage greater results. What many marketers fail to do, and the step that can have some of the largest impact on making the right choices, is to take a step back and ensure that the very basics are covered first, before trying to move ahead and get fancy.…

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Adobe ceases efforts for mobile Flash


In a serious mobile battle that began back in 2007 when the iPhone was first launched and Steve Jobs announced that Flash could not be rendered on mobile devices due to the energy drain it causes to batteries, Adobe has finally admitted defeat and has stopped trying to pursue a mobile version of Flash. This announcement was made quietly and subtly on a blog post at Adobe. It equally announced that it will be directing its mobile focus on HTML5, instead. HTML5 is the cutting edge web programming language which…

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iLoop Mobile joins Google GoMo to offer solutions and services for the mobile web

Google News

Mobile marketing services and solutions industry leader, iLoop Mobile, has announced that it has partnered with Google GoMo in order to provide companies with superior options, resources, and tools that will allow them to “go mobile” and take advantage of marketing for the mobile environment. The GoMo initiative by Google is one that is designed to assist companies to communicate with consumers by way of their mobile devices. There are a number of different services provided by GoMo, as well as industry resources and information that will make it easier…

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How Google Commerce Search will improve mobile shopping just in time for the holidays

Tablet t-Commerce

M-commerce is rapidly on the grow, especially in terms of shopping queries originating from mobile devices, and Google Commerce Search will only help to build on that experience. If there is one thing that consumers are demonstrating, it is that shopping and the use of their mobile devices goes hand-in-hand. It is changing the way that people shop, and they are looking for improved tools and resources to make the experience better, simpler and more effective. In this light, experts are recommending that e-commerce sites make a high priority of…

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Boots.com mobile commerce site sees 300,000 visitors within its first month

Boots.com Mobile Commerce Site

Within the very first month that Boots UK Ltd. ran its mobile commerce site, it managed to receive close to 300,000 unique monthly visitors. These are exciting numbers for any merchant advertising through e-commerce channels. Boots UK gave recognition to the growing number of people using the mobile web for the tremendous number of mobile visitors that stopped by the Boots.com mobile site. A spokesperson for Boots UK said that over the last year, there has been a notable rise in the number of visitors to their traditional website from…

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