A new report by eMarketer is showing that by the year 2015, sales in mobile commerce will increase by four times. According to Jeffrey Grau, principal analyst for the firm, there is no doubt that m-commerce is growing exceptionally rapidly, and that the mobile channel itself behaves as an overall e-commerce growth engine, “by converting potential brick-and-mortar sales to digital sales as consumers use their smartphones while shopping in-store.” The report showed that m-commerce sales this year will reach the $6.8 billion mark, as approximately 26.8 million mobile device users…
Read MoreNew report shows m-commerce sales to quadruple in 4 years
