Google files for patent for mobile ad sensitive to light, sound, and temperature

Google mobile ads

Google has been making several moves to prepare for the predicted spike in mobile marketing this year and to continue to deliver highly effective mobile advertising options, such as its recent patenting of mobile ads that are temperature, noise, and light sensitive. This effort has been made to help Google to better deliver its ads based on the specific environment of a smartphone user, when combined with his or her behavioral profile. Its filing was granted through US patent 8,138,930 and allows a mobile device such as a smartphone to…

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Mozilla places focus on “do not track” feature for mobile

Mobile Commerce news

Mozilla, creator of the popular Firefox web browser for computers, has announced that it is now developing an open-source operating system for both tablets and smartphones that will supports “do not track” from its very foundation. Many standard web browsers for computers now include a feature that allows users to opt out of online tracking with a “do not track” option which indicates to third parties – such as marketing companies, advertisers, etc. – that the user does not want to be tracked. This option has been exceptionally limited for…

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iWineMaker iPhone app is launched to assist home and professional wine makers

Mobile Commerce Wine

iWineMaker, a new iPhone app, is now available at the iTunes Store to provide home and professional winemakers of conventional and organic wines with additional assistance with their calculations. This application provides these winemakers with a powerful mobile tool that will help them to quickly and easily perform their additions for alcohol, sulfur dioxide, acid, copper, fining agents, yeast and nutrients. It also helps with the sugar conversions and the adjustment of the Brix of grape must and juice. The iWineMaker application functions with the fact that making wine is…

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Microsoft files patent for new augmented reality project

Augmented Reality Glasses

Microsoft is the latest addition to technology companies working on developing head-mounted augmented reality devices. The company has recently filed a patent for a new AR headset. The company has been very selective about the information it is sharing regarding its new project, but the device may be used for next generation gaming platforms. Early this year, news arose of Microsoft working on the Xbox 720, the successor to the massively successful Xbox 360. Given the company’s latest patent filing, the possibility of a new Xbox console may not be…

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Sony begins global smartphone marketing campaign

Xperia sola smart phone

This week, Sony will be launching its marketing campaign worldwide in order to introduce its Xperia smartphones to consumers for the first time. The massive global campaign from Sony Mobile Communications is the start of its return into the mobile phone marketplace and underscores the connected entertainment experience with Sony that is enhanced by these new devices. The campaign itself has been entitled “Made of Imagination” and will begin on Saturday, March 24, starting with a 60 second commercial that was directed by Wes Anderson; who was nominated for an…

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NASA looks to make aviation safer with new pair of augmented reality glasses

Military training with augmented reality

NASA announced this week that it is developing a pair of augmented reality glasses. The agency joins a number of companies looking to use the technology in the same way, including Google. Unlike its potential competitors, the agency will not be developing these glasses for a commercial market. Instead, the glasses will be available to pilots and those in the aviation industry. They are being designed to prevent the most dangerous hazards pilots face when landing and taking to the air. Fog is a very common and significant threat in…

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Sony opens up about the augmented reality technology behind the Playstation Vita

Augmented reality’s incorporation into the world of gaming is currently being championed by Japanese developer Sony and their new handheld device the Playstation Vita. In the months and weeks before the handheld console was released, Sony had touted the device as one of the most advanced gaming platforms ever made. This was mostly because of its use of augmented reality. The company kept the specific details of the technology used in the Vita under wraps, even in the days before its release. Now, however, Sony is finally willing to show…

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Apple wins patent for iWallet, could become the leader of the mobile commerce industry

iwallet

Surprising news from Apple has sent waves through the mobile commerce community. Apple has been the subject of speculation recently for their possible inclusion of NFC technology in their next iPhone and iPad mobile devices. This speculation is largely fueled by patents that had been introduced years ago. The company will be getting a lot of attention this week, however, because one of these patents has been awarded to the company, opening the way for its entry into the mobile commerce industry. This week, Apple was awarded approval for their…

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lifeClipper augmented reality experience creates an alien world that people are free to explore

Augmented Reality Video

Augmented reality is teeming with possibilities. As the technology garners more attention, developers around the world are keen to push the boundaries of the technology to unlock new experiences. This is especially true in the world of art, where technocratic artists are looking to blur the lines between the imagination and the real world. lifeClipper, an open air art project in Switzerland, is taking this concept to an extreme. The developers and artist behind the project jokingly claim that it could make LSD obsolete. The lifeClipper project is entirely housed…

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Total Immersion to show off D’Fusion platform at CeBIT 2012

Augmented Reality

Total Immersion, a leading developer of augmented reality software, has announced that it will be showing off its latest program at the CeBIT 2012 conference in Hanover, Germany. The company will be letting attendees get their hands on the D’Fusion platform, a 3D rendering platform that is designed to create immersive augmented reality experiences. The platform will be used on the Intel’s Ultrabook and Total Immersion believes that it will push the boundaries of the powerful computer platform. The D’Fusion platform is designed to build entertaining augmented reality gaming experiences.…

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In the wake of the Mobile World Congress, Aurasma continues to make waves in the tech world

Aurasma AR App

The Mobile World Congress has come and gone, but the technology community around the world is still buzzing with what developers showed off during the conference. Like many similar events last year, the star of this year’s show was augmented reality. Acclaimed AR developer Aurasma was able to garner a great deal of attention during the conference by proving the concept that augmented reality could be used anywhere as true. The company showed off the various ways that the technology could be used, none of which relied on lighting, special…

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