Google has been making several moves to prepare for the predicted spike in mobile marketing this year and to continue to deliver highly effective mobile advertising options, such as its recent patenting of mobile ads that are temperature, noise, and light sensitive. This effort has been made to help Google to better deliver its ads based on the specific environment of a smartphone user, when combined with his or her behavioral profile. Its filing was granted through US patent 8,138,930 and allows a mobile device such as a smartphone to…
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Mozilla places focus on “do not track” feature for mobile
Mozilla, creator of the popular Firefox web browser for computers, has announced that it is now developing an open-source operating system for both tablets and smartphones that will supports “do not track” from its very foundation. Many standard web browsers for computers now include a feature that allows users to opt out of online tracking with a “do not track” option which indicates to third parties – such as marketing companies, advertisers, etc. – that the user does not want to be tracked. This option has been exceptionally limited for…
Read MoreiWineMaker iPhone app is launched to assist home and professional wine makers
iWineMaker, a new iPhone app, is now available at the iTunes Store to provide home and professional winemakers of conventional and organic wines with additional assistance with their calculations. This application provides these winemakers with a powerful mobile tool that will help them to quickly and easily perform their additions for alcohol, sulfur dioxide, acid, copper, fining agents, yeast and nutrients. It also helps with the sugar conversions and the adjustment of the Brix of grape must and juice. The iWineMaker application functions with the fact that making wine is…
Read MoreMicrosoft files patent for new augmented reality project
Microsoft is the latest addition to technology companies working on developing head-mounted augmented reality devices. The company has recently filed a patent for a new AR headset. The company has been very selective about the information it is sharing regarding its new project, but the device may be used for next generation gaming platforms. Early this year, news arose of Microsoft working on the Xbox 720, the successor to the massively successful Xbox 360. Given the company’s latest patent filing, the possibility of a new Xbox console may not be…
Read MoreSony begins global smartphone marketing campaign
This week, Sony will be launching its marketing campaign worldwide in order to introduce its Xperia smartphones to consumers for the first time. The massive global campaign from Sony Mobile Communications is the start of its return into the mobile phone marketplace and underscores the connected entertainment experience with Sony that is enhanced by these new devices. The campaign itself has been entitled “Made of Imagination” and will begin on Saturday, March 24, starting with a 60 second commercial that was directed by Wes Anderson; who was nominated for an…
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