Now, more than ever before, people are looking to their computing devices to shop. According to the results of a recently published global study, mobile commerce is rapidly gaining in acceptance among consumers as they look to their smartphones and tablets for discounts, product reviews, associate assistance and shopping maps. The study also showed that shoppers enjoy using m-commerce location based features in-store. The shoppers using mobile commerce appreciate having WiFi available to them when they are shopping in a brick and mortar shop. The research was conducted by Zebra…
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