Innovative QR code ad campaign launched by Isobar Brazil

QR Code ad - Wall of QR codes

The Brazil-based global digital agency has launched a unique programmatic ad in print. A new QR code ad campaign in Brazil delivers promotional content from McDonald’s, Burger King, and Subway, in an innovative print advertisement. What makes this particular first-of-its-kind ad in Brazil so unique is that the ad is delivered programmatically, providing offers that are personalized based on the profile, time of day and location of the reader. Advertisers can share the page and offer their best deals to readers in real time Isobar Brazil developed the campaign in…

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QR codes for tourists will be installed in Sao Paulo, Brazil

tourism qr codes

These quick response codes will be posted on signs and will provide information in English, Spanish, and Portuguese. A recent announcement from São Paulo Turismo in Brazil has revealed that new tourist signs will be installed for pedestrians in the city’s downtown area, featuring QR codes that will help people to locate local attractions and obtain the directions that they require to their intended destinations. These quick response codes will also provide additional information and facts about each location. The QR codes on the signs are being installed in time…

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