Unstable Internet, poor profit margins, and a lack of consumer awareness has created a problematic environment for mobile shoppers Mobile commerce has been thriving in many parts of the world, but in Brazil, its growth has been stymied. One of the most significant challenges that mobile payments faces in the country is unstable bandwidth. There is also a general lack of awareness among consumers about what mobile commerce is and retailers have expressed disinterest in mobile payments because of limited profit margins. These issues are making Brazil a relatively unattractive…
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Claro to launch new mobile payments service in Brazil
New service to be made available in summer Brazilian mobile operator Claro has unveiled plans to launch a new mobile payments service throughout the country. The launch of this service is being slated for summer and Claro has partnered with Bradesco, a prominent financial institution, and Giescke & Devrient, makers of SIM cards, in order to make the service come to life. Mobile commerce has been gaining momentum in Brazil recently as more consumers gain access to smartphones and tablets. Service to be based on NFC technology Through Calro’s service,…
Read MoreeBay prepares to bring mobile commerce to Brazil
eBay to launch new application to boost mobile commerce presence in Brazil Retail giant eBay is preparing to enter into Brazil’s e-commerce space and is set to launch its first fashion-centric mobile application. The application is meant to help the company establish a strong e-commerce presence among fashion consumers. The eBay Fashion application will be made available for both iOS and Android platforms and will allow users to browse and purchase clothing and other fashion products from select brands. The application will also serve as a modest mobile commerce platform,…
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