Data from the platform revealed that sales during the holiday season rose 171percent. Branding Brand, the smartphone platform that is commonly used by many of the larger retailers, has announced its Mobile Commerce Index for Holiday 2012 results, which have revealed that there were considerable increases in smartphone shopping at the end of last year. The analysis performed by the company began on Thanksgiving and ran right through Christmas Day. This 35 day period revealed a significant amount about the use of smartphones and tablets during that most important shopping…
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Black Friday Report – Mobile commerce index from Branding Brand shows huge sales on Thanksgiving
Americans used their smartphones and tablets to shop much more this year than last year. Major retailer mobile commerce platform, Branding Brand, has announced the results of its collected data from Thanksgiving Day, which indicated that there have been notable increases in the number of consumers who are using their smartphones to shop. The research collected by the company is based on statistics from 66 mcommerce sites. The data was analyzed and plugged into its Mobile Commerce Index, which includes the smartphone friendly sites that have been developed by Branding…
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