Commuters have become the latest group of shoppers to target. Private discount etailer, BrandAlley has identified a new mobile commerce shopping demographic upon which to place their focus, and they have now announced a revenue growth of 20 percent for the first half of 2012 as a result of their efforts with smartphone users. This has brought their revenue for the first two quarter to £14 million. The retailer has said that mobile commerce is responsible for a massive increase in both sales and revenue this year and they expect…
Read MoreMobile commerce produces a new shopping demographic
