bluetooth mobile marketing Archives

Constant Contact takes on mobile marketing to an entirely new degree

02/11/201202/10/2012 Stephanie Beck

Constant Contact has announced that it will be embracing mobile marketing to a much greater degree with a new partnership with DIDMO, the developers of the Magmito cross-platform solution for mobile app creation. Though it wasn’t too long ago that the primary focus of the teams at Constant Contact was on services that provide email marketing, the company has now widened its potential and its offerings so that it will have the opportunity to achieve much more significant growth than their customers – past and present – may have expected.…

Mobile Marketing Association announces latest edition of the International Journal of Mobile Marketing

02/08/201202/08/2012 Jesse Collins

The Mobile Marketing Association (MMA) has announced that it has now released the most recent edition of its International Journal of Mobile Marketing (IJMM), an award-winning publication. This issue discusses important industry issues, such as the unique perspective of mobile marketing from India, as well as whether or not there is a viable mobile marketing channel on its way in Pakistan, and what are the opinions of the American government regarding location based marketing. Michael Hanley, the director of the Institute for Mobile Media Research and the IJMM editor-in-chief,…

QAR Codes announces its new mobile, social, and cloud leveraging program for car dealers

10/29/201110/29/2011 Stephanie Beck

Social vehicle marketing business, QAR Codes.com, has announced its QAR Codes Mobile program, which will help to change the way that vehicle dealerships build relationships with their customers by leveraging mobile, social, and cloud technologies. The new innovations unveiled by QAR Codes include My Garage, QAR Alerts, and Custom QARS, which will help to QR (quick response) technology to plunge forward in terms of automotive industry adoption. This will help the automotive industry to get its foot in the door for the use of mobile apps, as QAR Codes will…

New service provides businesses with tools for DIY smartphone apps

10/11/201110/11/2011 Sam Lambert

Action App Corporation subsidiary, Andiamo Corporation, has unveiled a new service that will make it easier for companies to build feature-rich smartphone apps that can be used for effective mobile marketing. These apps will include the ability to use SMS text marketing – unlimited at no additional cost –and will add the business icon directly onto the handset of the user in order to drive awareness. ANDI CEO, Dustin Secor, said that every business that has a site now faces the responsibility of making that information available in a mobile-friendly…

Missed calls are a new form of mobile marketing

08/12/201108/12/2011 Jorge Gonzalez

A start-up company called ZipDial, which is based on Bangalore, has been using a unique new technique surrounding the missed call in order to maximize the potential of their mobile marketing. Though most mobile marketing firms have been placing the vast amount of their attention on mobile games, SMS, mobile ads, and VAS, ZipDial has discovered that using missed calls allows customers to be contacted for free and quite effectively. The company was created in February 2010 by Sanjay Swamy, Valerie Rozycki Wagoner, and Amiya Pathak. Its primary goal is…