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Top NFC specialists join together for a global alliance

09/17/201109/17/2011 John Montgallo

Experts in near field communication (NFC) have announced a major global alliance among three top firms in the industry, in order to promote the technology’s potential for mobile marketing. The companies involved in what has been called the NFC World Alliance, are each representative of a different part of the globe, including Asia-Pacific’s Tapit, EMEA’s Proxama, and Blue Bite in the Americas. Each of these companies has already established its success in campaigns based on NFC which have assisted in linking brands to consumers on a broad scale. Dan Trigub,…

NFC World Alliance combines the world’s leading technology firms to expand the reach of NFC

09/11/201109/11/2011 Stephen Vagus

NFC technology is becoming the cornerstone of mobile commerce. As the champion of the emerging industry, NFC technology has been attracting a great deal of attention all over the world as companies scramble to etch out their claim in an industry whose value ranks in the billions of dollars. As more companies begin to enter the field, those that have been in the industry for several years are taking note of growing competition. Now, three of the world’s leading NFC specialists are coming together to form a new coalition that…