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Audi makes use of augmented reality for new marketing campaign

03/02/201302/28/2013 Stephen Vagus

Audi embraces augmented reality for marketing While augmented reality sees more use in prosthesis and as a key technology for wearable computer systems, it remains a powerful marketing tool that continues to have a strong effect on consumers around the world. Augmented reality is an ideal mobile marketing tool because of its interactive nature. With the number of consumers with smartphones and tablets rising, more companies have been working to adopt and make use of augmented reality for marketing purposes. Audi is one of those companies. Marketing campaign shows off R8…

Augmented reality may help BlackBerry 10 take control

02/14/201302/12/2013 Stephen Vagus

blackberry messenger bbm mobile payments

BlackBerry embraces augmented reality to take over the world BlackBerry 10 launched earlier this month to much acclaim and critical reception. The latest mobile device from BlackBerry, formerly known as Research In Motion, boasts of various features that are sure to get mobile technology enthusiasts excited, including a stronger focus on mobile games than its predecessors. Because the BlackBerry 10 is so new, its creator is eager to make it available to as many people as possible, and has turned to augmented reality to accomplish this task. Blippar app gives…

Monarch Airlines launches augmented reality marketing campaign

10/03/201210/03/2012 John Montgallo

Augmented reality marketing campaign from Monarch Airlines features Chemmy Alcott Monarch Airlines has launched a new direct mail marketing campaign that makes use of augmented reality technology. The airline is keen to engage consumers in a new way and promote the services it provides. Blippar has been chosen as the campaign’s augmented reality platform and the campaign features British Olympian Chemmy Alcott. Using the Blippar application, consumers will be able to experience the digital content that is associated with the augmented reality marketing campaign. Augmented reality gains traction with businesses…

Vuforia continues to gain the favor of app developers

09/14/201209/14/2012 Jesse Collins

Qualcomm draws more attention to Vuforia platform Acclaimed technology developer Qualcomm has been showing off its latest software at its IQ event in Berlin, Germany. The company has been keen to draw attention to Vuforia, its take on augmented reality software for a mobile device. Qualcomm bills Vuforia as a sort of “digital eye” for a smart phone and claims that it can bring objects to life through the use of augmented reality. Though Vuforia is often considered a mobile application, Qualcomm notes that it is much more than that.…

Publishers embrace augmented reality to appeal to consumers

08/28/201208/27/2012 Stephen Vagus

Bauer Media Heat magazine augmented reality

IPC and Bauer Media to utilize augmented reality technology Publishing giants IPC and Bauer Media have embraced augmented reality with the launch of separate initiatives that are fashioned for the leading publications. IPC’s Look magazine and Bauer Media’s Heat magazine will feature a variety of digital content that is designed to improve the experience of readers. Both publishers believe that the technology may help them compete with digital platforms, which have become rampantly popular with consumers. The initiatives are primarily focused on t he UK market, where circulation of print…