Blippar to update its augmented reality app with new real time features

Blippar augmented reality Mobile App

The next generation of the application will be much easier to use and will offer greater practicality. At the TechCrunch Disrupt London 2015, the co-founder and CEO of Blippar, Ambarish Mitra, demonstrated the next generation of the company’s popular augmented reality app, with improved object identification and enhanced features. The mobile app will soon be able to offer users much faster and easier real time options through smartphones and tablets. The new version of the Blippar augmented reality app is to launch in late December and the goal is to…

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Blippar augmented reality mobile app searches the internet with a camera

Snap Shot of Blippar.com augmented reality

Instead of typing in search terms, users simply need to aim their smartphones at whatever they want. The makers of the Blippar augmented reality app are hoping that images truly will speak louder than words, as they have taken the idea of Googling something and have turned it into a form of search that can be conducted through a smartphone camera. The company has the largest platform for AR and image recognition in the world and has now re-launched their app. The re-launched augmented reality app has been designed to…

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Google Glass app from Jaguar displays augmented reality print ads

jaguar google glass mobile marketing augmented reality

This advertising design brings mobile marketing to an entirely new and interactive level. Jaguar has taken its new print ad campaign to an entirely new level through augmented reality and its app for Google Glass, cleverly encouraging consumers to interact with the experience of its villain-themed mobile marketing campaign. The brand has linked its ads from a range of different magazines through the Blippar app for various mobile devices. When using the Google Glass, smartphone, or tablet version of the Blippar app with the Jaguar ads in GQ, Wired, Condé…

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QR Code Detective: Is your mobile marketing campaign up to the challenge?

QR code magazine frustrated

Our barcode investigators looked at the evidence and found that many promotions are falling flat. A QR code can be a powerful tool for reaching consumers in a simple, convenient and highly cost effective way – providing that this mobile barcode is used properly. However, all too many campaigns are giving quick response codes a bad name by using them incorrectly. Consumers don’t ask for much when it comes to campaigns based on barcodes. Primarily, they are looking for the answer to “what’s in it for me?” in order to…

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Augmented reality gains momentum in marketing sector

Augmented Reality

Advertisers are beginning to embrace augmented reality more aggressively Augmented reality is beginning to become extremely important to the advertising industry. More consumers are becoming mobile; tethered to smartphones and tablets that soak up a great deal of their time. As consumers become more involved in mobile technology, traditional marketing campaigns are beginning to lose their clout. Advertisers are starting to feel the need to adapt to a changing marketing landscape and augmented reality may be the engine that propels the sector into a new era of consumer engagement. Blippar…

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Audi makes use of augmented reality for new marketing campaign

augmented reality audi

Audi embraces augmented reality for marketing While augmented reality sees more use in prosthesis and as a key technology for wearable computer systems, it remains a powerful marketing tool that continues to have a strong effect on consumers around the world. Augmented reality is an ideal mobile marketing tool because of its interactive nature. With the number of consumers with smartphones and tablets rising, more companies have been working to adopt and make use of augmented reality for marketing purposes. Audi is one of those companies. Marketing campaign shows off R8…

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Augmented reality may help BlackBerry 10 take control

blackberry messenger bbm mobile payments

BlackBerry embraces augmented reality to take over the world BlackBerry 10 launched earlier this month to much acclaim and critical reception. The latest mobile device from BlackBerry, formerly known as Research In Motion, boasts of various features that are sure to get mobile technology enthusiasts excited, including a stronger focus on mobile games than its predecessors. Because the BlackBerry 10 is so new, its creator is eager to make it available to as many people as possible, and has turned to augmented reality to accomplish this task. Blippar app gives…

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Monarch Airlines launches augmented reality marketing campaign

Augmented Reality Marketing

Augmented reality marketing campaign from Monarch Airlines features Chemmy Alcott Monarch Airlines has launched a new direct mail marketing campaign that makes use of augmented reality technology. The airline is keen to engage consumers in a new way and promote the services it provides. Blippar has been chosen as the campaign’s augmented reality platform and the campaign features British Olympian Chemmy Alcott. Using the Blippar application, consumers will be able to experience the digital content that is associated with the augmented reality marketing campaign. Augmented reality gains traction with businesses…

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Vuforia continues to gain the favor of app developers

vuforia augmented reality video

Qualcomm draws more attention to Vuforia platform Acclaimed technology developer Qualcomm has been showing off its latest software at its IQ event in Berlin, Germany. The company has been keen to draw attention to Vuforia, its take on augmented reality software for a mobile device. Qualcomm bills Vuforia as a sort of “digital eye” for a smart phone and claims that it can bring objects to life through the use of augmented reality. Though Vuforia is often considered a mobile application, Qualcomm notes that it is much more than that.…

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Publishers embrace augmented reality to appeal to consumers

Bauer Media Heat magazine augmented reality

IPC and Bauer Media to utilize augmented reality technology Publishing giants IPC and Bauer Media have embraced augmented reality with the launch of separate initiatives that are fashioned for the leading publications. IPC’s Look magazine and Bauer Media’s Heat magazine will feature a variety of digital content that is designed to improve the experience of readers. Both publishers believe that the technology may help them compete with digital platforms, which have become rampantly popular with consumers. The initiatives are primarily focused on t he UK market, where circulation of print…

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Guardian teams with Blippar to create augmented reality advertisement

augmented reality marketing

Guardian iPad edition to feature augmented reality ad Guardian News & Media, the largest mass media company in the United Kingdom, has announced that the digital version of its popular Guardian publication will feature its first augmented reality advertisement. Augmented reality has been growing in popularity in the print world because of its aptitude for promoting interactivity. The Guardian believes that the technology could be a good way to boost interest in its news publications. To this end, the company has decided to test augmented reality advertisements in its digital…

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