Augmented reality marketing campaign from Monarch Airlines features Chemmy Alcott Monarch Airlines has launched a new direct mail marketing campaign that makes use of augmented reality technology. The airline is keen to engage consumers in a new way and promote the services it provides. Blippar has been chosen as the campaign’s augmented reality platform and the campaign features British Olympian Chemmy Alcott. Using the Blippar application, consumers will be able to experience the digital content that is associated with the augmented reality marketing campaign. Augmented reality gains traction with businesses…
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Mobile World Congress Attendees Pick Blippar as World’s Most Innovative Mobile Technology
As winners of ‘A Vision of 2022’, the image-recognition company is invited to the American telecoms giant AT&T’s Innovation Foundry in California. 5th March 2012, blippar, the image-recognition company, has been chosen as the most innovative mobile technology in the world after a public vote at Mobile World Congress (MWC) in Barcelona this week. Blippar wowed audiences with a demo of its free app at the “Vision of 2022” session, hosted by US telecoms giant AT&T. Competing against some of the world’s finest innovators in the mobile space, blippar won…
Read MoreWorld’s first augmented reality newspaper launched in Ireland
While the world of news seems like an endless storm of change and adaptation, the reality is that the technology behind the new industry is still quite rudimentary. Despite the ability for new organizations to stay on top of breaking events around the world, the industry as a whole is slow to accept new technologies that could help it connect with a larger audience. Some believe that this adds a much needed point of stability in an industry that is defined by tumultuous changes in the world, but if consumers…
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