Blippar augmented reality mobile app searches the internet with a camera

Snap Shot of augmented reality

Instead of typing in search terms, users simply need to aim their smartphones at whatever they want. The makers of the Blippar augmented reality app are hoping that images truly will speak louder than words, as they have taken the idea of Googling something and have turned it into a form of search that can be conducted through a smartphone camera. The company has the largest platform for AR and image recognition in the world and has now re-launched their app. The re-launched augmented reality app has been designed to…

Read More

Guardian teams with Blippar to create augmented reality advertisement

augmented reality marketing

Guardian iPad edition to feature augmented reality ad Guardian News & Media, the largest mass media company in the United Kingdom, has announced that the digital version of its popular Guardian publication will feature its first augmented reality advertisement. Augmented reality has been growing in popularity in the print world because of its aptitude for promoting interactivity. The Guardian believes that the technology could be a good way to boost interest in its news publications. To this end, the company has decided to test augmented reality advertisements in its digital…

Read More