Black Friday sales on smartphones total record $2.9 billion

Black Friday sales on smartphones - Shopping on phone

Thanksgiving and the day after both proved to be record breakers for shoppers online and over mobile. Black Friday sales on smartphones took off this year, raking in a tremendous $2.9 billion. This was a sizeable chunk of the total online spending that day, which was also a record breaking $7.4 billion, according to Adobe. That day’s online sales were the second record breakers in a row as Thanksgiving also performed. Thanksgiving brought in a tremendous $4.2 billion in online sales, even before the biggest American purchasing day of the…

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Holiday smartphone shopping approaches ubiquity this year

Holiday smartphone shopping - woman using mobile device

Consumers have already started the first part of their purchases and device use is up. Even before Black Friday officially launches the season, it’s already expected that most consumers will take part in holiday smartphone shopping. Mobile devices have become a natural part of the purchasing experience, which is particularly true at this time of year. The AdColony Mobile Shopping Survey included a study of holiday smartphone shopping habits, and the trends we can expect this year. The research outlined a number of trends, including an increase in m-commerce participation…

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Mobile Black Friday shopping predicted to be a top choice for UK shoppers

Mobile Black Friday Shopping - Mobile phone and computer

An estimated 77% of UK consumer will carry out most of their Black Friday Shopping online. Independent research conducted by Market and Brand Intelligence platform Attest has revealed that there will be an upswing of mobile Black Friday shopping in the UK. The recently released findings show that more than three out of four (77%) of UK shopper will do most of their Black Friday shopping online. This research is bad news for UK high streets. The research suggests that the British high street is likely to suffer from the…

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Shopify Black Friday sales break records at $1 million per minute

Black friday sales mobile commerce optimized

At the peak of the day, merchants selling over this multi-channel commerce platform broke their previous records. Shopify has released its initial Black Friday sales figures, revealing that it has broken all its previous records. The platform, which is currently used by more than 500,000 merchants, cumulatively topped all their previous records. Last year’s sales peak had been $555,716 per minute and was left behind by this year’s $1,000,000 per minute. This most recent Black Friday sales success was interpreted by Shopify as a demonstration of the importance of that…

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Over three quarters of mobile shopping on Thanksgiving was through iOS

holiday mobile commerce shopping

It seems that people using iPhones and iPads are more likely to buy than Android device users. The figures from the Thanksgiving long weekend continue to stream in and when it comes to mobile shopping, it is clear that it was Apple device users who were the most eager to make their initial holiday purchase. In fact, iOS device users shopped a tremendous amount more than Android gadget users when final sales were tallied. According to Custora E-Commerce Pulse analytics report for the opening of the holiday buying season, out…

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