Consumers overall looked to the internet to provide them with the deals they wanted from the sales. This year, online shopping on Black Friday rose by 7.5 percent over last year on the same day, including buying on laptops, computers and mobile commerce. Total estimated sales on the one day were $9.8 billion in the United States, said Adobe Analytics. This is a further indication that online and mobile commerce are highly appealing to consumers and that they will look there first for many of the deals they’re hunting for.…
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Black Friday mobile commerce took off by 25 percent, says study
The research showed that people increasingly took to their smartphones to buy $3.6 billion in purchases. Black Friday mobile commerce shopping blasted through records in the United States, as consumers used their smartphones to buy gifts at great deals online. That day was the second best ever in the US when taking all online purchases into account. When including mobile and desktop purchases, that one day came in second to Cyber Monday 2019. That said, this Black Friday mobile commerce trend was an important one as many people avoided shopping…
Read MoreBlack Friday sales on smartphones total record $2.9 billion
Thanksgiving and the day after both proved to be record breakers for shoppers online and over mobile. Black Friday sales on smartphones took off this year, raking in a tremendous $2.9 billion. This was a sizeable chunk of the total online spending that day, which was also a record breaking $7.4 billion, according to Adobe. That day’s online sales were the second record breakers in a row as Thanksgiving also performed. Thanksgiving brought in a tremendous $4.2 billion in online sales, even before the biggest American purchasing day of the…
Read MoreHoliday smartphone shopping approaches ubiquity this year
Consumers have already started the first part of their purchases and device use is up. Even before Black Friday officially launches the season, it’s already expected that most consumers will take part in holiday smartphone shopping. Mobile devices have become a natural part of the purchasing experience, which is particularly true at this time of year. The AdColony Mobile Shopping Survey included a study of holiday smartphone shopping habits, and the trends we can expect this year. The research outlined a number of trends, including an increase in m-commerce participation…
Read MoreBlack Friday retail revenue will represent 40 percent of the year’s total
The sales that occur from the Friday through the Monday will bring massive returns for retailers. Thanksgiving weekend is expected to bring in huge Black Friday retail revenue right through Cyber Monday. According to a new Salesforce forecast, those four days will account for 40 percent of the total retail revenue for the year. This is clearly a vital time for U.S. retailers, especially those selling online over mobile commerce. According to a recent Forbes report A.I. will be playing an important role in the Black Friday retail revenue success.…
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