Black Friday sales on smartphones total record $2.9 billion

Black Friday sales on smartphones - Shopping on phone

Thanksgiving and the day after both proved to be record breakers for shoppers online and over mobile. Black Friday sales on smartphones took off this year, raking in a tremendous $2.9 billion. This was a sizeable chunk of the total online spending that day, which was also a record breaking $7.4 billion, according to Adobe. That day’s online sales were the second record breakers in a row as Thanksgiving also performed. Thanksgiving brought in a tremendous $4.2 billion in online sales, even before the biggest American purchasing day of the…

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Holiday smartphone shopping approaches ubiquity this year

Holiday smartphone shopping - woman using mobile device

Consumers have already started the first part of their purchases and device use is up. Even before Black Friday officially launches the season, it’s already expected that most consumers will take part in holiday smartphone shopping. Mobile devices have become a natural part of the purchasing experience, which is particularly true at this time of year. The AdColony Mobile Shopping Survey included a study of holiday smartphone shopping habits, and the trends we can expect this year. The research outlined a number of trends, including an increase in m-commerce participation…

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Black Friday retail revenue will represent 40 percent of the year’s total

Black Friday Retail Revenue - Cash Reigster

The sales that occur from the Friday through the Monday will bring massive returns for retailers. Thanksgiving weekend is expected to bring in huge Black Friday retail revenue right through Cyber Monday. According to a new Salesforce forecast, those four days will account for 40 percent of the total retail revenue for the year. This is clearly a vital time for U.S. retailers, especially those selling online over mobile commerce. According to a recent Forbes report A.I. will be playing an important role in the Black Friday retail revenue success.…

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Black Friday mobile commerce was led by iOS devices

black friday mobile shopping record

Apple’s gadgets took a massive 82 percent share of the purchases on the first day of the shopping season. According to the data that was released by the Digital Analytics Benchmark group at IBM, iOS has once again led the way when it comes to Black Friday mobile commerce, as a series of reports have shown that device owners based on the Apple operating system were far more likely to make purchases than those with Android. Despite the fact that there are far more Android devices being used, they still…

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