billboard advertising Archives

Fox uses massive QR code campaign to promote its new movie “Chronicle”

01/10/201201/10/2012 L. Green

Fox has used a QR code billboard promotion to reach the NFL playoff game audience in order to spread the word about the upcoming release of its found footage style horror film called “Chronicle” which will open on February 3. The production company is hoping to appeal to tech-savvy viewers watching the wildcard game between the Atlanta Falcons and the New York Giants, by airing a five second-long “billboard” clip of a QR code. Viewers who have smartphones and tablets and who have downloaded a QR code scanner app can…

Why you should know about Augmented Reality

03/20/201103/19/2011 Jesse Collins

What is all the fuss going on over Augmented Reality applications? At first glance you might think it is just another way that businesses like Apple, Google and Android, can hype their latest products. Upon looking a little closer at what the technology encompasses; you will begin to see the enormous potential these applications have. Augmented Reality is a way of enhancing the actual physical world with digital information. It is like looking at a digital map of your surroundings, with geo-tagging on the buildings showing information, best routes or…