Report predicts the promising future of mobile payments BI Intelligence has released a new report concerning the growth of mobile payments in the United States. The ability to make payments with mobile devices is becoming a very powerful force in the retail space. Consumers have long had the capability to shop for and purchase products online over the Internet using a mobile device, but these devices are also beginning to be used for in-store transactions. Companies like Apple, Samsung, Google, and PayPal are expected to lead growth in the mobile…
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Android platform is gaining ground as a mobile commerce, advertising platform
Analysts may have outdated perspective of the Android operating system The Android platform is quite popular among consumers, but not necessarily among businesses and large enterprises. Many analysts in the e-commerce, advertising, and software sectors believe that Google’s mobile operating system is too exposed to malicious software and is fragmented by nature. For years, analysts have also suggested that Android consumers spend significantly less money through their mobile devices and these people are not likely to engage in any dynamic marketing. This may no longer be the case. New report…
Read MoreNew report tracks growth of mobile commerce
Report shows that mobile shopping is on the rise throughout the US BI Intelligence has released a report concerning the ongoing growth of mobile commerce in the U.S. The rate at which people are using their smartphones and tablets to shop for and purchase products online and in physical stores is growing. Mobile purchases in physical retail stores is still quite low when compared to spending online, but more retailers are beginning to take steps to accept mobile payments in their stores. Mobile spending reaches $8 billion in the second…
Read MoreMobile shopping more likely among men than women
A recent report from BI Intelligence has shown that male consumers shop far more often on smartphones and tablets. According to a report that was recently issued by BI Intelligence, when it comes to mobile shopping, it is male consumers who are considerably more likely to actually make a purchase than their female counterparts. This is an important finding, considering the fact that women are typically the target of marketing campaigns. The report showed that women and men shop online at a rate that is quite near to each other.…
Read MoreMobile payments may find strong growth in the US
The US may become a prominent mobile commerce market in the near future Mobile payments may be set to see explosive growth in the U.S., according to analysis from BI Intelligence. The firm has estimated that global mobile commerce spending in 2013 reached $223 billion, approximately 4% of the total credit and debit transactions made in that year. The U.S. has been lagging behind the Asian-Pacific and African markets, however, U.S. consumers have been growing more interested in mobile commerce over the past year. Mobile transactions continue to find strong…
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