Betfairs mobile website Archives

Catch the biggest QR code in the world made from soccer balls

11/15/2011 Sam Lambert

One of the largest QR codes in the world has been created out of nothing more than soccer balls. It took the work of 8 people dressed in black and white to lay out the code on the soccer field as a part of a promotion of the game between Ireland and Estonia. In order to test the code, skydivers were asked to use their smartphones to scan the 2 dimensional codes while they were in a freefall. The skydivers jumped over Aviva stadium and fell at a speed of…

Betfair takes another stab at QR codes by shaving them into the heads of footballers

11/11/201111/11/2011 Stephen Vagus

Betfair, the world’s largest online betting community, is gearing up for the Football Association Challenge Cup (FA Cup). The event will be held in the UK, as is customary, and will pit a number of football teams against one another for one of football’s most coveted awards. Betfair is sponsoring the Bromley Football Club this year and has decided to use QR codes to help generate hype around the team. Betfair used the codes earlier this year to promote two of Britain’s beach volleyball champions. This time around, the codes…