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The gloves come off in 2012 for Facebook and Google

The gloves come off in 2012 for Facebook and Google

In 2012, analysts are anticipating that Google will be making some significant efforts – far more critical than have been seen until now – to up the popularity of Google+ and become a serious competition for Facebook, which currently holds the leader in the social network market. Google, which holds the position of the largest internet company in the world, still has yet to come near Facebook’s top spot as the largest social network. Next year … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States

Pyramid study shows power of social shopping environment among payment vendors

Pyramid study shows power of social shopping environment among payment vendors

Pyramid has launched a new research service called the Mobile Commerce Landscape Insight Pack, which has shown that participating more proactively in the social shopping environment, when combined with the integration of micropayments and discount offers provides payment vendors with the key to their success. This information was provided by the practice leader on mobile payments and banking, as well as the consultant for the Mobile Commerce Landscape Insight Pack at Pyramid, Jose Magana. He also … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Mobile Payments, Social Media Marketing

eMarketer data shows that 23 million American moms have profiles on Facebook

eMarketer data shows that 23 million American moms have profiles on Facebook

A newly released eMarketer report has shown that Facebook now has more mom profiles than it ever has before, and that the trend for mothers to continue registering with the social media platform is likely to continue in the same upward direction. The report showed that approximately 23 million American mothers who are currently active users of Facebook, meaning that they sign in at least occasionally to update their status, check their accounts, and communicate with … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, United States

Will the addiction to social media and all things digital continue long into the future?

Will the addiction to social media and all things digital continue long into the future?

Following a report by Gartner in August 2011 called “Consumer Fatigue with Social Media”, many marketers have been wondering whether or not the digital addiction is the trend that it appears to be, whether it is actually a fad that is on its way out. This has been highlighted by the stories popping up all over the media that have indicated that millions of people have been deactivating their email accounts due to the commercialization, privacy … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Social Media Marketing, United States

To succeed with social media marketing, you must learn to empathize

To succeed with social media marketing, you must learn to empathize

Social media is being used by virtually everyone these days, and marketers from around the world are scrambling to determine how to best take advantage of everything that it has to offer. One of the primary points that seems to have obtained universal approval is that the key to success with social media is empathy. This is because social media is different from other methods of communicating with consumers as the power belongs to the audience … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, United States

The top rules for effective social marketing

The top rules for effective social marketing

Social marketing is a vital part of any business or brand’s marketing mix, and it is important that execs and marketers alike recognize the top rules for keeping up with the latest and make sure that marketing efforts are as effective as possible. To execute a marketing strategy with Facebook, Twitter, Google+, and other top social media networks, there are six rules that should be acknowledged: • The social media sandbox is growing – Though Facebook continues … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing

Vizibility is working on new mobile platform that will leverage QR codes for social networking

Vizibility is working on new mobile platform that will leverage QR codes for social networking

QR codes are becoming increasingly entangled with social networking. The codes have been a versatile tool in the marketing world but their uses in that capacity appeal to a broad audience looking for a way to maintain their electronic reputations. Vizibility, a young company that specializes in search engine listing, is looking to take advantage of the social appeal of QR codes. The company has announced that it is developing a new mobile platform that … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Social Media Marketing, United States

Study shows that digital marketers are unsatisfied with currently available tools

Study shows that digital marketers are unsatisfied with currently available tools

According to a survey held by Web Liquid, a digital marketing agency based in New York, digital marketers are recognizing the value of social media monitoring, but are not fully satisfied with the tools available to get the job done. Social media marketing is already known to be highly important, with 74 percent of marketers making an effort to track online conversations held by consumers regarding their brands. The survey included the participation of 237 marketers … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing

Marketing Trends Turn to Social Media as a Critical Tool

Marketing Trends Turn to Social Media as a Critical Tool

Social media’s presence throughout the personal and professional online world has allowed it to rapidly become a foundation tool for marketing campaigns among companies ranging from independent entrepreneurs and small businesses to large multinational corporations. This is the result of the popularity and ever-present nature of social media, as well as the fact that among users of these platforms – such as Facebook, Twitter, and LinkedIn – 75 percent have viewed or connected their profiles with … Read entire article »

Filed under: Featured News, Social Media Marketing

Facebook’s new policy gives big pharma second thought on social media strategy

Facebook’s new policy gives big pharma second thought on social media strategy

The new policy of Facebook on its comments feature somehow caused alarm to Pharmaceutical marketers making some of them now having second thought of maximizing social media strategy. Facebook recently sent letters to pharmaceutical companies informing them that they are no longer allowed to stop the comments features on their respective pages effective August 15. The news came shocking and somewhat hurt many big pharma marketers especially those who are using social media like Facebook as … Read entire article »

Filed under: Featured News, Social Media Marketing

Get social media marketing down pat

Get social media marketing down pat

A study that surveyed 25 of the top leading retailers in the UK discovered some common mistakes being made when it came to marketing and interacting through social communities. Bad social media can hurt your company, just as good social media can help it. If you aren’t familiar with social media, you should visit a few sites and do some research to see how it works. Social audiences are smart and savvy. It will take more … Read entire article »

Filed under: Featured News, Social Media Marketing