QR Code Press

QR codes app from ScanLife makes sharing easier

11/22/201211/21/2012 Julie Campbell

A new integrated application gives users the opportunity to “like” their favorite barcode scans. A brand new version of the ScanLife app has been released just in time for the start of the holiday shopping season, allowing smartphone and tablet users to “like” certain barcode scans and instantly create wish lists on their favorite social networks, such as Facebook and Twitter. The goal is to make it easier to discover the very best barcodes and the products associated with them. This new feature is only one of a series that…

Top QR code marketing uses so far in 2012

07/29/201207/27/2012 Julie Campbell

Though mobile barcodes are gaining in popularity, only some brands are using them properly. QR code campaigns are continuing to appear everywhere consumers look these days, but while some brands are offering truly inspired promotions, others are falling behind with drab and boring uses that are discouraging consumers to perform a second scan. Companies that do find new uses for the barcodes are standing out significantly. The following are some of the top campaigns for QR code use that have occurred this year. They are considered special due to the…