These barcodes make discount opportunities very attractive to consumers. Marketers are being inundated with different ways to drive sales using mobile marketing, but it’s QR codes that are taking the cake in terms of opportunities for consumers to save using digital or sometimes referred to as mobile coupons. They are also very popular for other shopping opportunities. QR codes are also gaining momentum as a method for paying for certain purchases, such as parking, and for reading newspapers and newsletters. Overall, they have now been successfully driving sales both in-store…
Read MoreQR codes make mobile coupons more appealing
