best buy mobile marketing Archives

SMS mobile marketing made a large difference on Black Friday

12/06/201312/03/2013 Stephanie Beck

Though the data from the weekend as a whole wasn’t all that promising, smartphones and tablets were winners all around. As the data from Black Friday continues to be announced, everything seems to be indicating that while shopping as a whole didn’t experience too much of an explosion, small screens have truly been coming into their own, particularly in the case of SMS mobile marketing and its impact on encouraging consumers to make a purchase. When it comes to smartphones and tablets, the holiday shopping season is off to a…

Best Buy uses mobile marketing to sell big-ticket products

04/27/201204/27/2012 John Montgallo

Best Buy is using a targeted and location based mobile marketing campaign for big-ticket item sales. Electronics store chain, Best Buy, has announced that it will be using a mobile marketing campaign that will encourage the sale of large items such as a $1,900 television from Samsung, as a part of a targeted campaign. The electronics retailer is running a broad mobile advertising campaign within the iPhone Pandora app. It is targeting consumers with relevant offers through the use of location-based technology, in order to drive the sales in-store. According…

Best Buy uses a geo-targeted mobile promotion to bring more consumers through its doors

12/02/201103/21/2014 Julie Campbell

Best Buy has been running a new form of geo-targeted ad within the iPhone app by Pandora, to help users to locate the nearest store. According to a mobile marketing consultant from Boston named Wilson Kerr, “Delivering a mobile call to action when a consumer is close to a location is very smart.” Kerr said that consumers with mobile devices who are traveling near one of the store’s locations are more capable of acting on one of these messages and heading to a store where they can make a purchase.…