With the holiday season getting started, a growing number of people are using their smartphones as tools to help them to make their shopping decisions, so retailers that want to survive and thrive are being required to get involved in the mobile commerce trend. Failing to be involved in mobile commerce this year is a direct path to lost sales because those retailers will be failing to meet the needs and expectations of their current and prospective customers. Companies such as Lowe’s, Toys R Us, and Best Buy are all…
Read MoreRetailers that want to survive better get on the mobile commerce bus
