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QR Code Press » Entries tagged with "benefits of social media marketing"

Glamour magazine uses QR codes in print ads to successfully achieve 512,339 scans

Glamour magazine uses QR codes in print ads to successfully achieve 512,339 scans

Glamour magazine, from Condé Nast, has achieved a striking success through the use of QR codes printed on several of its pages, which produced 512,339 scans. This pilot program, which occurred within its September “social edition” achieved these scans among an estimated two million readers, meaning that it managed to obtain a scan from approximately 1 in every 4 readers. The editorial and marketing departments at Glamour worked together to form content that pushed the download of … Read entire article »

Filed under: Entertainment Industry, Fashion/Art, Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Social Media Marketing

Wal-Mart uses @WalmartLabs to try to boost sales online

Wal-Mart uses @WalmartLabs to try to boost sales online

Wal-Mart has been making a notable effort toward the development and enhancement of its online shopping platform, and – according to reports – this includes a massive hiring effort to bring developers into its team for @WalmartLabs to help with its expansion. The largest retailer in the world is now trying to use social media to boost its sales both online and in its stores. It has recently started working with Facebook, and has purchased … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, United States