Eco friendly SMS for mobile marketers

Green advertising

Green advertising The world is starting to come to understand that changes – and large ones – are more important than had previously been assumed in order to help to rescue the world from the environmental damage that has already been caused, or at least slow down the growth of the impact that we continue to have. As an element of this many companies are going paperless in order to reduce the amount of forest that is destroyed and pollution that is caused by the logging, production, and transportation of…

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How to reach the coveted target market of moms with mobile devices

Mobile commerce

Mothers represent one of the most desired target markets and are desired by virtually every brand, but many don’t know how to reach them – especially in the new mobile marketplace. This is one of the largest demographics for using a product and then either blogging about their experiences, or sharing it through social media. There are currently approximately 4 million blogging moms in the United States. Though they are using their computers to share their experiences, they are also using smartphones on an increasing basis. Earlier in 2012, Facebook…

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Zmags Transforms the Tablet, Smartphone and Web Consumer Experience

*First-of-its-kind rich media interface enables marketers, retailers,brands and publishers to increase consumer engagement with their content and product offerings Zmags, the leading provider of rich media mobile and social merchandising, today introduced a groundbreaking consumer shopping user interface (UI) dubbed “Zmags Convergence”. This new, visual environment completely redefines and streamlines a consumer’s shopping experience on tablets, smartphones, the Web, and in Facebook. Using Zmags Convergence, retailers, brands, multi-level marketers and agencies can create a new class of engaging and immersive shopping experiences that propel merchandising and commerce from today’s search-and-purchase…

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Scan Closes $1.7 Million Seed Funding Led by Menlo Ventures; Launches Scan Pages

Scan.me qr codes

Scan Allows Businesses and Individuals to Quickly and Easily Create and Share a Mobile Site Scan, Inc. (www.scan.me) announced $1.7 million in seed funding from top venture capital firms and notable angel investors. Scan connects the real world with the digital universe through mobile technologies like QR codes, NFC, image recognition and more. Menlo Ventures led the round, with venture capital participation from Google Ventures, Charles River Ventures, Yuri Milner’s Start Fund, Social + Capital Partnership, Transmedia Capital, and Ludlow Ventures. Scan’s angel investors include Ariel Poler, Naval Ravikant of…

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Mobile discount coupons focus on QR code and social media compatibility

Mobile gaming

Modiv Media has announced their newest product called Modiv Social, which allows consumers to collect discount coupons from any source they’d like, and then use them or share them over social media such as Facebook. This uses a concept that is not at all new, but that has yet to be fully leveraged over the mobile channel. Email marketers have been told that their effectiveness and survival will require the use of social and mobile platform links for some time now, but it wasn’t until mobile couponing arrived that this…

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Glamour magazine uses QR codes in print ads to successfully achieve 512,339 scans

Glamour Magazine QR Code

Glamour magazine, from Condé Nast, has achieved a striking success through the use of QR codes printed on several of its pages, which produced 512,339 scans. This pilot program, which occurred within its September “social edition” achieved these scans among an estimated two million readers, meaning that it managed to obtain a scan from approximately 1 in every 4 readers. The editorial and marketing departments at Glamour worked together to form content that pushed the download of a mobile app called “Friends & Fans”. The editorial piece told the magazine’s…

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Wal-Mart uses @WalmartLabs to try to boost sales online

Walmart Mobile Site

Wal-Mart has been making a notable effort toward the development and enhancement of its online shopping platform, and – according to reports – this includes a massive hiring effort to bring developers into its team for @WalmartLabs to help with its expansion. The largest retailer in the world is now trying to use social media to boost its sales both online and in its stores. It has recently started working with Facebook, and has purchased the social media company, Kosmix. Wal-Mart is in competition with other large retailers such as…

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The gloves come off in 2012 for Facebook and Google

Social Media Marketing

In 2012, analysts are anticipating that Google will be making some significant efforts – far more critical than have been seen until now – to up the popularity of Google+ and become a serious competition for Facebook, which currently holds the leader in the social network market. Google, which holds the position of the largest internet company in the world, still has yet to come near Facebook’s top spot as the largest social network. Next year will have them battling each other head-to-head on a much more regular basis, and…

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