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Mcommerce research from September shows a growth in its market share

10/12/2012 Jennifer Goula

Almost 10 percent of all online purchases that month came from mobile devices. The latest mcommerce statistics have now been released by Affiliate Window, regarding the size of the market share represented by smartphones, tablets, and other mobile devices. This recent report has identified a number of different statistics about the place of mobile in the market. The most recent figures are focused on the purchasing habits of online shoppers throughout September of this year. They are meant to assist brands and marketers in better understanding the trends and the…

Mobile commerce report shows shoppers are spenders but are inconsistent

10/06/2012 Jennifer Goula

A study by Debenhams says that these consumers are “a twin-edge sword” for retailers. Debenhams has released the results of the analysis of its data, which have shown that although a third of its website traffic comes from mobile commerce shoppers, these fickle customers aren’t always bringing positive experiences with them. The latest research from the store also showed that smartphone shoppers are more lucrative. Those using m-commerce tend to shop more frequently and will spend a larger amount than those who are shopping in the actual brick and mortar…