QR Code Press

BBC continues working with QR codes, plans to expand use in the future

12/22/2011 Sam Lambert

The BBC continues to experiment with the potency of QR codes. Earlier in the year, the broadcasting company began using the codes in a number of cooking shows that were aired on a variety of its channels. The company chose to experiment with the codes after seeing their potential for consumer engagement. BBC became one of the first broadcasting companies to adopt the codes, expanding their familiarity with viewers. The response to the codes seems to have been wildly favorable, as the company is now looking to expand its use…

Red Bee Media launches animated QR code campaign for BBC’s new drama The Fades

09/29/201109/29/2011 Jesse Collins

QR codes have won a valuable spot in the world of marketing. The barcodes are largely responsible for the take off of mobile marketing, allowing advertisers to engage mobile consumers wherever they may be. Despite their associations with mobile technology, QR codes are quite static, which can be problematic when marketers are vying for the sometimes fickle attention of mobile consumers. Marketers have had to come up with some creative strategies using QR codes to catch the attention of consumers. Red Bee Media, a media management company based in the…

Doctor Who hosts a QR code scavenger hunt at this year’s Comic-Con in San Diego

07/14/2011 Sam Lambert

This year’s Comic-Con in San Diego, California, is shaping up to be a spectacular event. Comic-Con is a gathering of all that is fantasy and science fiction. Everything from Transformers to Batman is represented at the convention. This year, the BBC will be attending the event, bringing with them the entire cast of Doctor Who, the acclaimed British science fiction show. The BBC will also be holding a contest which all attendees of the event are free to participate in. Dubbed “Doctor Who’s Clues QR Scavenger Hunt,” the contest seeks…

BBC brings QR codes to the small screen as part of their latest cooking show

07/11/201107/11/2011 Jesse Collins

QR codes have been appearing on TV screens with increasing frequency. Driven by the success and popularity of the codes in print media, advertisers have been taking it to the small screen in the hopes that mobile users will respond well to their efforts. The BBC is the latest network to make use of the codes with their new series “The Good Cook” with Simon Hopkinson, a notable health food writer. The codes are being used for more than just advertisements; they are a part of the show. The…