QR Code Press

Enterprise launches new QR code campaign to promote the new Mazda 6

11/10/201111/10/2011 L. Green

Acclaimed car rental agency Enterprise has begun adding QR codes to their vehicles to help promote the new Mazda 6 vehicles that have arrived in St. Louis, Minnesota. The new vehicles were added to Enterprise’s fleet late last week. The company has partnered with OnRamp, a wireless technology company, to execute their latest QR code campaign. The codes are featured on the windows of all new Mazda 6 models that have been inducted into Enterprise’s fleet as well as key tags. When scanned, the codes link smart phone users to…

QR code readers may make barcodes less attractive to consumers due to privacy issues

10/14/201110/14/2011 John Montgallo

Concern regarding the safety of QR codes continues to grow as the codes become more popular with both businesses and consumers. Some codes have been found to link to malicious websites that download viruses smart phones, putting the owners personal information at risk. Privacy concerns do not stop at the codes themselves, however, as barcode reading applications can also access a user’s personal information and distribute it in a number of ways. The fact that these apps can access such data may make consumers weary of scanning QR codes. QR…

Efforts to find a lost historical artifact are aided by QR codes

09/08/201109/08/2011 Jesse Collins

A valuable artifact went missing this week from the Lafayette College in Pennsylvania. The artifact is none other than the sword of Gilbert du Motier, marquis de Lafayette, a renowned French general whose service help solidify the United States as an independent nation. The sword has resided within the halls of the college for several decades, but went missing on Tuesday. What happened to the sword is not yet known, but there are a number of QR codes offering up clues. The Skillman and Kirby library at the college is…

Lender’s QR code campaign designed to connect offline with online

04/01/2011 Jesse Collins

Security One Lending, a company that specializes in reverse mortgages, introduced their latest initiative making use of QR codes. The codes will be featured on the company’s print and online advertisements and will help their customers obtain a better overall experience. Security One hopes to close the gap between their online and offline endeavors through use of the codes, a trend more companies are following as mobile technology becomes more prominent. The company’s loan officers will be able to connect with clients that use the codes, guiding them to the mobile…

QR Codes and Smartphones…The Dynamic Duo Delivers!

03/30/2011 Jesse Collins

Domex Superfresh Growers, a leading grower and distributor of fruits in the North Western United States, recently received recognition from the prestigious American Advertising Federation. The company caught the federation’s eye with their re-imagined website and use of QR codes. Their use of emerging mobile marketing trends earned them the reward on March 24 and has grown their customer base exponentially. “We have always made our efforts to connect with consumers a top priority,” says marketing and communications manager Loren Queen. Educating consumers about the benefits of healthy fruit has…