QR codes in style

Banana Republic has announced that they will be launching their new Spring 2011 collection with a marketing campaign dubbed “Journey in Style.” The campaign with make use of QR codes as one of the key features in driving consumers to online content associated with the collection. The codes will be primarily featured in print media but will have an online presence as well. The codes will resolve to a mobile website designed to engage customers in a variety of media. The brand has made their first ever film trailer showing…

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