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The top back to school tech gadgets in 2015

08/17/201508/15/2015 Julie Campbell

There are a lot of mobile devices and technologies out there and students want to be equipped with the hottest ones. The time has come for last minute shopping for school supplies and this year’s students have tech gadgets on the top of their lists, despite the fact that notebooks, pencils, binders, and backpacks are still an important part of the classroom experience. The thing is that these days, there are far more demands for mobile devices and digital technology. While that may sound straightforward, when you have a look…

Retailers use the power of mobile to enhance the in-store experience

09/02/201109/02/2011 Jennifer Goula

As the back to school season hits its peak, retailers are taking advantage of the fact that an increasing number of consumers are using their mobile devices such as smartphones and tablets to comparison shop or obtain information while they are making decisions regarding a purchase. Though brick-and-mortar stores are still using apps to help with online purchases, they are also building apps to help consumers to have an enhanced experience while they are already inside the store. They are trying to improve the way that customers shop, so that…

Macy’s to include mobile marketing in its back to school strategy

08/08/2011 Jesse Collins

Macy’s has announced that it has launched its back to school marketing campaign which includes a mobile effort that will support DoSomething.org, which is a youth volunteer organization. DoSomething.org will be receiving one dollar from Macy’s every time a particular QR code is scanned using a mobile device inside the mstylelab in the retailer’s stores, to a limit of $250,000. Scanning the 2D barcode provides customers with information about the volunteer organization and social responsibility, in addition to helpful videos that concentrate on the latest styles and fashions. One of…