back to school mobile shopping Archives

M-commerce spiked by 38 percent over the summer holidays

09/05/201209/04/2012 Jesse Collins

Credit for this phenomenal increase is being given to iPad. Now that the summer holidays have come to a close, and students are back in the classrooms, companies and analysts are looking back over the m-commerce shopping that was done throughout the summertime, and have recorded an average increase of 38 percent over smartphones and tablets. This, according to the dealnews online bargain website’s data. Examples of these successes include the surge of m-commerce traffic on Independence Day, this year, when approximately 22 percent of all of the traffic seen…

Mobile commerce plays important back to school shopping role among parents

08/22/201208/21/2012 Stephanie Beck

QR codes school library smartphone barcodes

Much of the gear to be purchased for September will be bought over smartphones. The results of a survey conducted for Placecast have shown that American parents are more likely to make mobile commerce purchases during this back to school season than adults who do not have children under the age of 18 living at home. The Alert Shopper III research was conducted by Harris Interactive and studied digital shopping. It looked into both online and mobile commerce shopping habits of parents and nonparents, and noted the purchasing behaviors that…