QR Code Press

Pyramid study shows power of social shopping environment among payment vendors

11/27/201111/27/2011 Jennifer Goula

Pyramid has launched a new research service called the Mobile Commerce Landscape Insight Pack, which has shown that participating more proactively in the social shopping environment, when combined with the integration of micropayments and discount offers provides payment vendors with the key to their success. This information was provided by the practice leader on mobile payments and banking, as well as the consultant for the Mobile Commerce Landscape Insight Pack at Pyramid, Jose Magana. He also pointed out that the growth of mobile device adoption combined with the emergence of…

Survey shows marketers find social media to be a challenge

10/13/201110/13/2011 Stephanie Beck

A recent study performed by IBM has shown that marketing heads are overwhelmed by the rising quantity of customer data offered by social media sites such as Twitter and Facebook, and while they acknowledge the high potential of social marketing, they do not feel that they are adequately capable of harnessing this potential. The survey indicated that among chief marketing officers, only 26 percent are tracking blogs, and only 40 percent monitor any form of online communication at all. That said, a sizeable 82 percent do say that they continue…

Facebook aims to make new moves toward media and mobile commerce

09/22/201109/22/2011 Julie Campbell

According to the director of platform partnerships at Facebook, Ethan Beard, the ever evolving social media network, has taken aim at enabling the sharing of media, as well as taking a bigger step into mobile, and using the social connections in order to increase commerce. Beard made this announcement in San Francisco, at the Yerba Buena Arts Center for the first Ad Age Digital West conference. Facebook is also expected to make significant announcements at its developer conference in San Francisco, called f8. There, it is expected that there will…

To succeed with social media marketing, you must learn to empathize

08/31/201108/31/2011 Jesse Collins

Social media is being used by virtually everyone these days, and marketers from around the world are scrambling to determine how to best take advantage of everything that it has to offer. One of the primary points that seems to have obtained universal approval is that the key to success with social media is empathy. This is because social media is different from other methods of communicating with consumers as the power belongs to the audience as opposed to the speaker. You need to provide the consumer with a reason…

The top rules for effective social marketing

08/20/201108/19/2011 Sam Lambert

Social marketing is a vital part of any business or brand’s marketing mix, and it is important that execs and marketers alike recognize the top rules for keeping up with the latest and make sure that marketing efforts are as effective as possible. To execute a marketing strategy with Facebook, Twitter, Google+, and other top social media networks, there are six rules that should be acknowledged: • The social media sandbox is growing – Though Facebook continues its rein over the social media marketplace, there are a number of other…