Axe Body Spray QR code marketing peepholes achieve massive results from male audience

qr code marketing

Huge peeping tom campaign in Puerto Rican discos and bars spread like wildfire. Axe Body Spray used QR code marketing to spread its famous tagline “the ultimate weapon to get the girls” through a unique new strategy that had men in public washrooms “peeping” on women in the form of steamy videos. When the quick response barcodes were scanned, they resolved to a video into the “ladies room”. The video included scenes such as a woman leaning over a sink to wash her hands, where the camera “peep hole” is…

Read More