Articles Comments

QR Code Press » Entries tagged with "axe peepholes"

Axe Body Spray QR code marketing peepholes achieve massive results from male audience

June 27th, 2012 | Add a Comment

Axe Body Spray QR code marketing peepholes achieve massive results from male audience

Huge peeping tom campaign in Puerto Rican discos and bars spread like wildfire. Axe Body Spray used QR code marketing to spread its famous tagline “the ultimate weapon to get the girls” through a unique new strategy that had men in public washrooms “peeping” on women in the form of steamy videos. When the quick response barcodes were scanned, they resolved to a video into the “ladies room”. The video included scenes such as a woman leaning over … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes, Social Media Marketing