QR codes may be becoming more popular amongst consumers, but the businesses using them may not be doing so effectively. Most codes are linked to discounts and other deals that can be found online. The codes have proven themselves to be a powerful consumer engagement tool, but businesses have grown accustomed to allowing the codes to perform a sole function. As marketers become more comfortable with the codes, they are beginning to see beyond the boundaries they once believed kept the barcodes confined. Most QR codes are scanned by consumers…
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Mall of America announces Black Friday QR code Snap and Win campaign
Mall of America has announced the details of its Snap and Win campaign that will be taking place on Black Friday and that will involve the use of QR codes, which shoppers can scan in the hopes of winning prizes from the various retailers within the mall. The prizes will go out to the first 300 people who scan the code. The purpose of the campaign is to help to boost the awareness of the QR codes among the consumers who use to mall, and to help to drive traffic…
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