QR Code Press

QR codes for safe rescues officially rolled out by Mercedes Benz

09/16/201409/13/2014 Jorge Gonzalez

The long awaited Rescue Assist program, is finally being launched by the German auto manufacturer. Mercedes Benz has now officially launched its simple and yet potentially highly useful system based on QR codes that will help first responders to emergency situations to be able to obtain vital information about a vehicle when they have arrived at the scene of a crash. These quick response codes can be scanned in an instant to inform fire, police, and ambulance crews. The QR codes are at the center of an exceptionally simple concept…

QR codes play central role in Toyota road safety campaign

05/22/201305/21/2013 Julie Campbell

The auto manufacturer is running a massive print campaign in Peru to help to inform drivers. Toyota has launched a massive campaign in Peru that has been carefully crafted to appeal to the many smartphone using drivers in that country, through the use of QR codes that they can scan using any free reader app. The campaign is meant to help to encourage safer driving through the sharing of important information. With the QR codes in the Toyota road safety campaign, drivers can become more aware of the specific…

QR codes are helping auto dealers to boost transparency

04/27/201304/24/2013 Jennifer Goula

Dealerships are beginning to use the barcodes to help to appeal to consumers seeking further information. Auto dealers are the latest to observe the potential that is offered by the number of consumers who are carrying smartphones, and how QR codes can appeal to those individuals by providing a larger amount of information about the vehicles being sold. This can help to improve transparency, which is vitally important in the current auto sales ecosystem. By using QR codes, dealers can offer more information about a vehicle’s features, options, price, colors…